by Tim Hill | Mar 10, 2025 | Uncategorised
why you need a PR strategy Fairly or not, the term “strategy” has gained a reputation as a meaningless buzzword, beloved of the types who talk a big game but disappear when it’s time to deliver the work. But, as any good PR agency will advise, don’t let that trick you...
by Tim Hill | Mar 10, 2025 | Uncategorised
(Hint: the answer is hell yeah!) There are as many different tactics for making your announcement as there are things to announce. Once, press kits ruled supreme, but these days they are just one of many tactics in the toolkit which forms part of your wider PR...
by Tim Hill | Mar 7, 2025 | Uncategorised
Why You Need a Crisis Communications Plan In Hemmingway’s 1926 novel, The Sun Also Rises, a character, when asked how he went bankrupt answers “Two ways…gradually and then suddenly.” When a crisis hits your organisation, it follows the same trajectory: once it gains...
by Tim Hill | Mar 7, 2025 | Uncategorised
“Ughh, I spend so much money on my PR agency and I get nothing” It’s a common refrain. And to be fair, not all PR agencies are equal. Sometimes agencies overpromise and underdeliver. It is more focused on other clients, out of its depth, there’s a lot of turnover and...
by Tim Hill | Mar 7, 2025 | Uncategorised
…and why they’re worth the effort Why are case studies such an integral part of your PR strategy and why spend the effort? Let’s explore why, what and how to write a case study. Picture this: you’re perusing the menu outside a Chinese restaurant, deciding...
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