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INSIGHTS
Don’t just run it up the flagpole and see who salutes it
why you need a PR strategy Fairly or not, the term “strategy” has gained a reputation as a meaningless buzzword, beloved of the types who talk a big game but disappear when it’s time to deliver the...
What is a press kit and are they still a thing?
(Hint: the answer is hell yeah!) There are as many different tactics for making your announcement as there are things to announce. Once, press kits ruled supreme, but these days they are just one of...
Staying cool under pressure
Why You Need a Crisis Communications Plan In Hemmingway’s 1926 novel, The Sun Also Rises, a character, when asked how he went bankrupt answers “Two ways…gradually and then suddenly.” When a crisis...
How not to sabotage your PR Agency (and yourself)
“Ughh, I spend so much money on my PR agency and I get nothing” It’s a common refrain. And to be fair, not all PR agencies are equal. Sometimes agencies overpromise and underdeliver. It is more...
How to write a case study…
...and why they’re worth the effort Why are case studies such an integral part of your PR strategy and why spend the effort? Let’s explore why, what and how to write a case study. Picture this:...
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