SERVICES
Crisis Comms
It’s the media relations equivalent of accidentally texting the person your message was about
Sometimes no news is good news. A crisis is a stressful time for you and your company. Media attention can make it even harder.
Unfortunately, ignoring the media and hoping it goes away is not a great strategy. Neither is saying the wrong thing and turning one negative story into many.
We ensure that when the media comes, you’ll be ready. We can:
- pre-empt any crisis with a communications preparation strategy
- develop a bespoke crisis comms playbook if the crisis is here.
- field media enquiries to ensure consistent and professional responses
- provide media training ahead of potentially hostile interviews
- build a media strategy of positive or neutral stories to mitigate negative publicity
We can also support with crisis social media, drafting sensitive posts and supervising community management that complements your media strategy.
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CONTACT
Hyde Park Hub,
233 Liverpool St, Darlinghurst 2010
hello@sbm.com.au
02 9775 1100
SBM acknowledges the Traditional Owners and Custodians of the Land and we pay our respects to their Elders past and present.
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SBM Communications is a subsidiary of SBM
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